If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Your website may look just the way you want, but how can you tell if it’s working the way it should? All your marketing efforts really hinge on the performance of ...

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. Google has made several significant changes to GA4 since its initial release four years ago.

When considering the different web analytics tools that your business requires, the plethora of available options can be overwhelming for businesses that may not understand how to use them. And that's ...

Treemaps, with their easy to understand comparisons of metrics, are a useful starting tool for marketers expanding their data visualization skills. Picking the right visual can provide a way to spot ...

Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site, ...

Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities. If the idea of cohorts in marketing feels familiar, it is. It's been ...

Experts share their top tips on how businesses should interpret and use Web analytics reporting to improve customer engagement and increase purchasing on their websites. Just about every online ...

Every day, you write blog posts, send tweets, and upload videos to YouTube, among many other marketing tasks. You create all this content, but that's not enough to paint a full picture. What do these ...