Google Ads AI can boost ROI – or waste your spend. Learn how to tell the difference and take control of your campaigns.

Do you know who you’re really competing against? Here's how the Google Ads Auction Insights report can give you a huge competitive advantage.

G oogle Ads now lets you select your business(es) by searching Google Maps for location assets / extensions. This addition ...

Not all conversions are created equal. A sale of a high-value product is more valuable than a low-value one. When our ...

Land your next PPC role by preparing for strategy, platform expertise, and culture fit – the core areas interviewers care ...

Google raised ad prices incrementally through internal "pricing knobs" that advertisers couldn't detect, according to federal ...

Across the pond, a district court has found that Google holds an illegal monopoly in the publisher ad server and ad exchange ...

Digital marketing is changing fast, thanks to artificial intelligence. Aimers - PPC agency for SaaS & tech is leading this ...

Gmail ads can feel overwhelming, but a few smart settings and tools can help you keep your inbox cleaner and more manageable.

In the fast-paced world of digital marketing, creating high-quality, on-brand creative assets is a constant challenge. In a ...

Google wrote the playbook for an ad-free experience with YouTube Premium, and we're long overdue for this experience across all of Google.