Using Amazon’s Alexa+ with real-world tasks, from event flyers to school emails, shows both promise and shortcomings.

In-depth Amazon coverage from the tech giant’s hometown, including e-commerce, AWS, Amazon Prime, Alexa, logistics, devices, and more. by Todd Bishop on Mar 5, 2024 at 2:00 am March 5, 2024 at 10:04 ...

Earlier this year, Amazon announced Alexa+. It's not a streaming service—Amazon already has Prime Video for that—but the company's attempt to infuse new AI capabilities into its existing Alexa voice ...

With the new premium $35 Alexa Voice Remote Pro, you can say "Alexa, find my remote" into any Echo device you own (or the ...

Powered by generative AI, Alexa+ is a reinvention of Amazon’s hugely successful voice assistant. As well as giving you answers to specific questions and performing set tasks, it remembers your ...

Watch out for fake deals tied to odd colors/sizes, inflated “list prices,” or shady third-party sellers. Use tools to v ...

After introducing its AI shopping assistant Rufus in the Amazon Shopping app earlier this year, Amazon is now rolling the feature out to all customers in the US. As the company explained in February, ...

Lens Live also plugs directly into Rufus, Amazon’s AI shopping assistant. Rufus provides quick summaries of what makes a product stand out, suggests questions you might want to ask and delivers ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's February launch of Rufus, an AI shopping assistant, offers ...