“A tall building rises from the ground; all grand ideas start from small steps.” Creating a mini program is similar; it begins with an idea and gradually moves toward reality. Why Create Mini Program ...

For Zepto, the branding challenge is twofold — scaling fast while retaining the emotional resonance. Its marketing strategy ...

Where do you think all e-commerce businesses find millions of potential clients? Obviously, on social media. That's exactly the reason why social commerce is becoming an emerging shopping norm and ...

Wix eCommerce is the easiest website builder for beginners launching a custom brand. Its drag-and-drop editor, free plan, and bundled eCommerce website builder tools make it simple to set up a small ...

Estimated at $167.7 billion, direct selling marketing can serve as a huge avenue to boost the economy and help to reduce unemployment ...

Festive shelves are crowded, but the right packaging can turn a box into an emotion, a keepsake, even a brand memory. A guide to what makes festive packaging work.

As India gears up for the festive season, online retailers are facing logistics challenges as record sales are anticipated this year. Companies are adding warehousing capacity and last-mile delivery, ...

AI answer engines are reshaping how customers engage with eCommerce sites, removing common barriers to conversion and creating new pressure points for digital businesses to adapt quickly.

Guest host Hank Green and Digitas CEO Amy Lanzi dive deep into digital marketing and what it takes to stand out on the ...

The modern global economy is characterized by its intricate web of interconnected supply chains, where the efficient movement ...

Increased use of online shopping and e-commerce appeared to be foreshadowing an eventual end to brick-and-mortar stores, especially those in malls.

Ad spending on in-store retail media is forecast to top $1 billion by 2029, but experts on an IAB panel cited several ...