Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Like many business owners, you're most likely heading into 2021 with a sense of uncertainty.

Goal setting is a critical element to any successful team. If businesses fail to create an environment for team members and leaders to set goals, they are firefighting. Firefighting is the concept of ...

More and more, marketers are being tasked with delivering not just activities but measurable results. But how can you put a target on something that isn’t always definable? If marketing’s role is to ...

Objective planning is a universally recognised career development process. In any job, you will be asked to set your own objectives and be given certain objectives that your manager expects you to ...

Your small business needs objectives -- or goals -- in order to head in the direction you want it to go. However, setting objectives and achieving them are two different matters. In order to take your ...

This guide looks at how investors can analyse their investment goals and objectives and align them with appropriate investment strategies. The first step to deciding what to invest in is setting your ...

Creating marketing operational objectives is the key step in the preparation of a small business marketing plan. Operational objectives are the breakdown of daily, weekly or monthly project goals into ...