E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In April, ...

A white Roblox logo with a light blue outer glow and faint drop shadow in front of a bunch of avatar items from the in-game Marketplace launching outward from a bright blue light source. Roblox is ...

Roblox announced a series of user-oriented changes at its Roblox Developers Conference on Friday, including updates to Roblox usage and how much revenue creators can earn with their “experiences,” ...

Including the ability to sell them within a custom experience, which can earn them more money. Including the ability to sell them within a custom experience, which can earn them more money. is a news ...

Roblox has opened up its creator economy to the public...but you'll have to pay a fee in order to peddle your digital goods. Roblox Corp. has found a new way to monetize its userbase, more ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

E.l.f. Beauty is expanding its relationship with Roblox by giving users the ability to buy real-life makeup products on the gaming platform.