When measuring the health of customer relationships, three metrics are at the core of most studies: customer satisfaction, customer loyalty (likelihood of choosing supplier at next purchase) and ...

Understanding one of the most important types of data analysis. by Amy Gallo You probably know by now that whenever possible you should be making data-driven decisions at work. But do you know how to ...

In regression analysis, missing covariate data has been among the most common problems. Frequently, practitioners adopt the so-called complete-case analysis, i.e., performing the analysis on only a ...