Barbie joins Roblox as Gamefam lets players build her enormous Dreamhouse and customizing their ideal version of the iconic doll.

Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October.

The first-ever official Barbie Roblox game - Barbie DreamHouse Tycoon - launches on 6th October, inviting players to enter the world of Barbie and build their very own DreamHouse.

Mattel's Barbie has partnered up with Forever 21 to release a virtual collection on Roblox.

Mattel and Gamefam have announced the upcoming release of Barbie DreamHouse Tycoon, the first official Barbie game to be released on Roblox. The release follows a successful beta launch of the title, ...

While The Hunt: Mega Edition event on Roblox may be over, you can still claim a few gifts, like the Hexonoval Overlay. Here's how.

Mattel and metaverse game developer, Gamefam, have announced the upcoming launch of ‘Barbie DreamHouse Tycoon’ on Roblox on 6 October. After recording 3m unique visits in beta, the first-ever official ...