Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and ...

Change is the only constant, especially in digital advertising – and you’ve probably heard some whispers about Dynamic Search Ads (DSA) taking a backseat to Performance Max (PMax). While Google hasn’t ...

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app.

New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform ...

Not all conversions are created equal. A sale of a high-value product is more valuable than a low-value one. When our ...

Google Ads can be useful for nonprofits, particularly for driving donations. Many nonprofits limit themselves to a Google Grants account. Usually, they are worried they won’t have the necessary budget ...