Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website. Google Analytics is a free comprehensive tool that allows you to ...

If you are running a website, especially for business, you need to keep track of where your visitors are coming from. The best way to do this is to use Google Analytics, which involves placing a small ...

Google Analytics tracks visitor and keyword information on your website, giving you valuable insight into viewing and search habits. Installing Google Analytics into a WordPress-driven website is easy ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...

When you operate a website, it's important to determine not just how much traffic your website receives but which sites refer traffic to yours. Online services, such as Google Analytics, provide ...

Many users publishing their Web sites using Apple's iWeb site publisher have expressed frustration when trying to add the power of Google Analytics to their pages. Google Analytics allows Web page ...

Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a guide to 10 Google Analytics custom events, how to use them, ...