How do you figure out and do marketing research? Here we go through five typical things you need to do to set up successful ...

A structured, multifaceted marketing program is essential for any business’s success. Devaluing marketing, underinvesting in ...

Understanding the return on marketing investments is crucial to delivering effective marketing programs that achieve your company’s needs and goals. According to a 2019 survey from Content Marketing ...

Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content ...

Budgeting correctly for multifamily marketing campaigns is a critical function intertwined with the larger numbers of an operational budget. The process of establishing a budget lets management know ...

At a recent social event I attended, I met a lawyer—let's call him Mark. When Mark heard that I run a content marketing agency focusing on legal services, he chuckled and said, "I bet you run into a ...

Affiliate marketing is one of the best ways you can make a passive stream of income. You don’t need to have a website or even be a social media influencer – you only need to be a creative marketer.

Dave Stevens, CMO at EY and keynote speaker at our upcoming conference, explains why he believes all marketing is content marketing. Why do you believe ‘all marketing is content marketing’? All ...

Influencers frequently share links to their Instagram Stories or below their YouTube videos. Those links are often affiliate marketing links that let creators earn a commission on sales. Check out the ...

Maybe one day I'll regret saying this as I'm begging John Connor to let me in one of his bunkers to escape the machines, but here goes: Marketers, there is no real AI, let alone an inherent threat ...