In marketing, you need to connect with your audience. Use empathy mapping to understand who they are, what they care about, and what will motivate them to buy. Here's how.

SPLX announced the launch of AI Asset Management. The new solution positions SPLX as a leading provider of AI-SPM.

Roll Tide! No that’s more like it. This graphing column, I’ll admit, is a much more interesting read when we’re breaking down ...

Context, not content, now drives AI visibility, making structured data the strategic data layer every enterprise must ...

Preventing future failures requires vendor accountability, modernizing architectures, stress-testing systems and building ...

John Morales and Todd Gross tell PEOPLE how forecasting works, the trouble with social media and how the public can get the ...

AI’s most transformative application in healthcare might not be in diagnostics or molecule design but in human capital. By ...

DevRev, an AI-native enterprise software company focused on transforming how teams and customers collaborate, today announces ...

Google’s 2025 search now rewards content that is deeply helpful, structured, and machine-readable, while LLMs favor simple, ...

Government procurement contracts can be complicated, with extensive risk analysis and compliance reviews. The traditional ...

An evergreen guide exploring the best Web3 crypto projects that are shaping the next generation of the internet ...

By mapping each type of content to lead quality, brand visibility, and AI presence, you’ll have a clear rubric for what to ...