In today's fiercely competitive market, customer experience and loyalty are crucial for a company's success. Through SCRM ...

Starbucks is focused on applying data and AI to enable strategic decision-making through customer-centric, data-driven ...

All companies claim to put their customers first. Here are three ways business leaders can make sure they’re walking the walk ...

Alignment is a competitive advantage and the key to building faster, smarter, and more customer-centric go-to-market motions.

On this episode of CMSWire TV’s Beyond the Call, CMSWire Editor-in-Chief Dom Nicastro (aka me) sits down with Katrina Fine, Senior Manager of Standards Transformation at Hyatt. Fine shares how her ...

More companies are moving to integrate custom AI agents into business operations. Here are eight essential capabilities to ...

Strengthen customer trust by turning online followers into real-life communities that foster genuine loyalty and advocacy.

AI helps businesses understand shopper behavior by analyzing data like past purchases, page visits, and browsing patterns.

The next frontier of pricing is not just smarter algorithms—it’s smarter connections between people, data and value.

That’s a sentiment from Chad Best, SVP of Customer Experience and Operations at US furniture retailer Lovesac, that few would ...

Shopify reports that customer feedback drives business success by guiding product development, evolving marketing strategies, ...

To meet rising customer expectations, CRM systems need to play larger roles beyond just tracking sales or contacts, instead serving as intelligent, end-to-end, AI-driven engagement platforms.