Think of your brand as a person. How does it look? How does it talk? A brand style guide is basically a rulebook that makes ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

Today's customers expect more from the businesses they choose. A strong product or streamlined service is essential, but today's customers also need to understand the broader purpose of a brand to ...

While furniture makeovers fill her Instagram grid, Amy Romfo’s most notable transformation might be her own career. The ...

When it comes down to creating a portfolio, we often face several challenges: the kind of work to show, the edit, and the ...

Sylvain Berneron’s debut timepiece made him the most exciting watchmaker in the industry. His second watch is even better.

I have seven months to pull off the daunting task of building an entire World War II Jeep — with a new frame, new body, new engine, and pretty much anything else I can buy new from eBay — in ...

Style-conscious shows are inspiring viewers to seek out the on-screen looks, creating opportunities for brand placement, ...

Strengthen customer trust by turning online followers into real-life communities that foster genuine loyalty and advocacy.

Know the Market and Why It MattersThe plus-size fashion industry has grown rapidly in recent years, driven by a demand for ...

A reimagining of New Radicals’ “You Get What You Give” includes a music video nodding to renewed interest in mall culture ...