Christina is a freelance editor and contributor with Newsweek’s small business team. With a passion for small business optimization and strategy, Christina has successfully launched her own business ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

Every design tells a story. Every story has a design. It’s your job to connect the two. It takes planning and thoughtful design every step along the way. Effective storytelling requires that you use ...

Ask yourself this simple question: "Does my business need a website?" If your response was anything other than "yes," you need to think again. It doesn't matter if you're the head of a multinational ...

Lauren (Hansen) Holznienkemper is a lead editor for the small business vertical at Forbes Advisor, specializing in HR, payroll and recruiting solutions for small businesses. Using research and writing ...

What is the key to a conversion-based design? As little design as possible. Discover the psychological benefits of a simple design. It’s a question that marketers and designers ask themselves every ...

My career has taken me through an eclectic assortment of fields, and connected me with people from all walks of life. This experience includes construction, professional cooking, podcasting, and, of ...