If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

Social media platforms are the perfect place to connect with your audience, boost brand awareness, and drive shoppers to your website. But, without a plan, it ...

A two-phased strategy can help create cost-effective, employee-focused health plans while addressing unnecessary claims costs ...

Markets today don’t move in straight lines. They surge, shift and break into unpredictable bursts, sometimes overnight. Yet ...

Traditional education treats marketing as a creative discipline or a collection of disconnected principles or tactics. It ...

With its acquisition of Nielsen’s Marketing Mix Modeling business and NCSolutions, the company is positioning itself as the ...

LOS ANGELES — Letting people know what your laundry business does, why you do it better than the competition, and how you can make their lives better is key to attracting customers and keeping them ...

While engaging the senses sounds like a no brainer, it is so often overlooked. It is like activating success ‘cheat mode’ to ...

Alignment is a competitive advantage and the key to building faster, smarter, and more customer-centric go-to-market motions.

For Luis Fernandez, it all started with a sixth grade homework assignment to draw a floor plan. He took the task seriously, ...

LinkedIn, Google and Edelman vet Santi Pochat begins his newly created role as Lenovo preps for World Cup, Formula 1 and CES ...

Guest host Hank Green and Digitas CEO Amy Lanzi dive deep into digital marketing and what it takes to stand out on the ...