Even if you allow potential customers to have a trial of your product – such as a SaaS application – this is usually not enough to get a sale. Keep in mind that it is likely that the person will not ...

All the talk in the world can’t sell software as well as seeing it in action. That’s why every software or application developer needs to plan a strong, straightforward way to demo their product. A ...

In March 2008, a roboticist in winter wear gave Big Dog a big kick for the camera. The buzzing DARPA-funded robot stumbled, but quickly regained its footing amid the snowy parking lot. “PLEASE DO NOT ...

Product tours are a primary marketing tactic for those following a product-led growth model or any company that wants to provide potential customers a look at how their product works. And there are a ...