The biggest mistake that thought leaders make is trying to be everything to everyone. They frequently switch their messaging, ...

In this digital age, personal branding is an industry unto itself—and marketers use it to good advantage. The reality is that personal branding matters because people trust well-established personal ...

The concept of quiet luxury introduces a new way of approaching subtle stylishness that reinvents individual branding strategy in contemporary settings. In essence, this direction is focused on ...

"Trust can catch fire or die out right away, all due to small signals in those first seconds of an interaction," writes psychology expert Vanessa Van Edwards.

Jason Barnard is a serial entrepreneur, award-winning innovator and world authority on Digital Brand Intelligence™. He's CEO of Kalicube. Your online reputation is the story that gets told about you ...

The most memorable brands create authentic experiences, emotional connections and meaningful moments for customers.

The same platforms that drive opportunity can also encourage nonstop scrolling, constant comparison and a gradual erosion of ...

A squat factory near Milton Keynes is the unglamorous home to one of Britain’s most rock n’ roll marques: Marshall, famed for its amplifiers and which now hopes to make a louder noise in personal ...

Every brand has a season, but not every brand outlives the season. If you want your personal brand to go beyond trends, hype, or social media noise, you need to focus on: Timeless Branding Assets.

Martha Stewart can surely whip up some mayonnaise from scratch, but there's one popular store-bought brand she turns to for ...

This week, we speak to Viktoria Plonska, Founder of TORICERÁ, a UAE-based ceramics brand. The brand emphasises the beauty of ...