The RFM model used for customer segmentation in the traditional retail industry is not suitable for the industry with distinct attributes of social groups, so the RFMC model is created by introducing ...

This project applies RFM (Recency, Frequency, Monetary) analysis to segment SuperStore customers based on purchasing behavior. The goal is to support marketing campaigns by identifying loyal, ...

By turning everyday routes into personal challenges, I found a way to keeping my running consistent and fun.

Customer segmentation emerged as a technique to develop a relationship between customer buying behavior and company profits. With the ever-growing data within the market and the extreme competition ...