Google Analytics 4 (GA4), previously named Universal Analytics (UA), provides flexibility in the way you track and collect data on your website or in your mobile app. It gives you insight into how ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...

The Google Analytics API provides access to Google Analytics (GA) report data such as pageviews, sessions, traffic source, and bounce rate. The official Google documentation explains that it can be ...

Custom reports are a super useful tool built into Google Analytics 4. You can customize any out-of-the-box report, or build your own from scratch. Here, I’ll show you how to build a GA4 custom report ...