When a company connects with customers’ emotions, the payoff can be huge. Yet building such connections is often more guesswork than science. To remedy that problem, the authors have created a ...

Members of the Orlando City Council are expected to approve the 407 Connect program, which would transform two Greyhound buses into homeless shelters. (AP Photo/Lynne Sladky, File) ...

Relationship management is a strategy in which an organization maintains an ongoing level of engagement with its audience and supply chain.