Adtech platform Kargo released a case study on its partnership with analytics provider DISQO for a multi-platform digital campaign for snack brand Nature's Bakery along with agency of record, Apollo ...

MongoDB is finally benefiting from the AI software adoption cycle, with its Atlas cloud product seeing strong demand. Read ...

Still crediting only the last click? That oversimplifies your funnel. Explore better models to see what’s really working across your channels. The post Your quick guide to marketing attribution models ...

Master your Meta leads with powerful email strategies to boost conversions, nurture prospects, and grow your business ...

Business-to-business (B2B) ecommerce is one of the fastest-growing sales models, with more than half of lB2B transactions ...

AI Marketing Institute is helping marketers change how they use data, make decisions, and connect with customers. With smart ...

A full-funnel marketing approach requires taking all the activities that nurture a prospect and aligning those activities to the appropriate funnel phase.

New legislation would automatically funnel tariff revenues above 2025 levels into a trust fund for deficit reduction as the U ...

By mapping each type of content to lead quality, brand visibility, and AI presence, you’ll have a clear rubric for what to hide, what to show, and why. Traditionally, the gating decision was framed as ...

By the time you brief vendors, aim to have a 1‑pager product summary, the metrics table, a prioritized backlog, your budget ...

The giant custody bank plans to offer specialized instruction in cybersecurity, AI and other topics to 1,000 community bank ...