There’s a burgeoning excitement surrounding augmented reality (AR) and its potential to revolutionize various industries—from entertainment, retail and gaming to healthcare, education and ...

This year, all eyes are on BMW, who's upcoming Neue Klasse of vehicles looks to be a landmark product in terms of taking steps towards Level 3 autonomous driving and, my personal favorite, Augmented ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

XR technology, broadly defined, refers to Extended Reality, encompassing Virtual Reality (VR), Augmented Reality (AR), and ...

Augmented reality integration startup Skidattl says it’s looking to bridge the gap between the digital and physical worlds with today’s launch of its easily accessible augmented reality technology, ...

A team of researchers from NYU Tandon School of Engineering is taking a step closer to advanced augmented reality (AR) assistants by introducing the Augmented Reality Guidance and User-Modeling System ...

An augmented-reality headset is an effective digital tool for improving posture and gait in people with Parkinson’s disease, according to a recent Cleveland Clinic trial. Findings were published in ...

Augmented reality is poised to transform industries, from education to entertainment, marking it as a fertile ground for investment. As technology evolves, augmented reality is integrating more ...