Recent shifts in technology, regulations and consumer behavior have begun to change how brands gain exposure, earn ...

As a small or midsize business owner (SMB), you have valuable knowledge that's worth sharing. An e-book, short for "elec ...

To be forewarned is to be forearmed. The best approach to managing these risks is to create a solid plan that produces a ...

In Nigeria’s competitive economy, a strong personal brand can turn expertise and reputation into real business success by ...

In partnership with CEW UK, Rachel Leon-Wardrop reveals how she became Brand General Manager at the Shiseido-owned make-up ...

From fintech disruptors in Mumbai to D2C brands in Dubai, the smartest challengers are not just optimizing for clicks — they ...

When branding is an afterthought, you can attract the wrong customers or lose out to better-positioned competitors, even when ...

Modern business is about far more than just selling great products. Being human will help you boost customer loyalty and trust.

As Prime Minister Narendra Modi celebrates his 75th birthday today, we look at how the brand story is built on political ...

Enforcing your intellectual property rights can be beneficial -if not essential- to your brand and to your business. In some ...

Building a brand or a startup business has always required hard work and a positive mindset. But in today's tech-driven world ...

The newcomer brand has already been to Paris and back. Designer Zane Li shares how he’s evolving Lii into a fully fledged New ...