This article highlights the importance of not only the budget investment perspective but also the consistency in how brands show up in China through a 'dragon tail' effect. China’s consumer behaviour ...

Sandeep Walunj, Group CMO at MOFS, shares insights on brand differentiation, media balance, influencer impact, hyperlocal ...

As AI-powered discovery gains traction in both B2C and B2B, brand is suddenly becoming essential again. This marks a significant shift from the previous 10 to 15 years, when performance marketing ...

The creator economy is no longer just about driving awareness or vanity metrics. With emerging regional voices, cultural insight, and micro-content drawing huge audiences, creators are moving from the ...

Planet Fitness remains a strong buy as membership grows, Gen Z loyalty rises, and franchise economics strengthen. Click here ...

From sneaker drops with unexpected twists to the Dove x Crumbl cosmetics-and-cookies pairing, recent brand collaborations have broken the mold and are sparking conversations. Done right, ...

Advertising is at a crossroads. Brands don’t need more suppliers to churn out campaigns; they need partners who can move the ...

Fallon has earned a reputation for translating complex strategies into relationships that mobilize capital and momentum.

Social media is, theoretically, a B2B marketer’s dream, especially LinkedIn. It gives you the power to reach hundreds, thousands or even millions of people, and it puts speed, creativity and humour ...

A BestMediaInfo analysis finds Amazon Ads’ “digital-first brands” report sidesteps issues such as, flat revenue, promo ...

Behind every movie-star-owned tequila or cosmetics line, there's an army of retail and marketing experts at firms like Beach ...

Goldman Sachs analysts estimate that the creator economy is a $250bn industry and could reach $480bn by 2027. And across South Africa and the continent, the creator economy is booming. Fueled by ...