Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

A variety of techniques from online chats to video logs can reveal how people feel about your product or service and how you can improve it to make more money. Visualize. Just as you head off to work ...

Large-scale research projects, conducted in a cross-European context, are increasingly attractive to educational researchers and policy-makers. However, this form of comparative research across ...

Tim Smith has 20+ years of experience in the financial services industry, both as a writer and as a trader. Qualitative analysis explores a company’s nonnumerical data, helping it understand its value ...

Chip Stapleton is a Series 7 and Series 66 license holder, CFA Level 1 exam holder, and currently holds a Life, Accident, and Health License in Indiana. He has 8 years experience in finance, from ...

When discussing stock analysis, the numbers will likely be the 1st things that pop to mind. You will hear about concepts like price and earnings, return on assets, earnings before interest, taxes, ...

Attribute data are characteristics that aren’t readily quantified by hard numbers. It is a discrete data type. Making use of ...