Overview Creating a Google Ad Manager account is free and beginner-friendly.Publishers need a Google account and a website to ...

GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

If techniques to push down negative press aren't working, here are some additional tips that aim to go a bit further in ...

The first phase of the collaboration will integrate Criteo with Google Search Ads 360, opening more demand for retail media ...

The FTC probes mark a new front in regulatory scrutiny of Google and Amazon even as top technology firms' executives try to ...

The Green Zone has achieved an impressive 2,885% return on ad spend (ROAS) in just four months, thanks to a strategic ...

Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have ...

Google Ads adds pre-built forecasts, giving you faster, goal-focused plans across Search, PMax, Shopping and App campaigns.

The US Federal Trade Commission is investigating whether Amazon.com and Alphabet's Google misled advertisers that place ads ...

PubMatic is suing Google for alleged anticompetitive behavior in the AdTech market, relying on the US antitrust lawsuit ...