GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for ...

Google said that the open web is "in rapid decline" as it tries to defend a breakup of its ads business, but later clarified ...

Have you ever found yourself staring at an underperforming Google Ads account, weighing whether to optimize the existing structure or rebuild entirely? Restructuring isn’t a decision to take lightly.

Google Ads mostly runs on AI now – and that’s both a blessing and a curse. Some automations can boost performance, while others create blind spots that cost you money. The real challenge is knowing ...

Business News Daily provides resources, advice and product reviews to drive business growth. Our mission is to equip business owners with the knowledge and confidence to make informed decisions. As ...

Many state secondary schools have open days or parent information evenings around this time of year for that very reason. If ...

The post How to Add TheWrap as a Preferred Source on Google appeared first on TheWrap. We've picked the cream of the crop ...

You can watch the high-flying adventure flick in one month. Need a live-action Night Fury in your life? The recent How to ...

Google Ads is rolling out a new Cost Slider in Performance Max (PMax) campaign reporting, giving advertisers visibility into how much of their spend is going to each channel. Why we care. This toggle ...