Google Analytics and Leadfeeder strengthen their partnership by co-creating content to help sales teams worldwide. The first video was released overnight on the Google Analytics YouTube channel.

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The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

From my early days as an assistant brand manager at P&G through my second CMO role, I’ve always strangely looked forward to annual budget planning. I’ve seen all sorts of models used: build from the ...

If you want to know how customers experience your website, heatmaps are the best way to gather that data. Hotjar is an excellent heat-mapping tool, according to Jordan Bridge, a digital marketing and ...

Today’s current business climate is one of unprecedented change and a seemingly endless need for adaptation. The organizations which are charging forward and thriving—and the ones who will continue to ...

In the modern world of Big Data, it may seem attractive to gather as much as you can, but the reality is that less is often more. Big Data may be stealing the limelight for its novelty and sheer size, ...

Predictive analytics is a valuable data processing tool that helps businesses understand and forecast customer behavior and performance. To stay competitive in your digital marketing efforts, using ...

Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing, sales and customer service.

Journal of Public Policy & Marketing publishes thoughtful articles on how marketing practice shapes and is shaped by societally important factors, such as ecology, safety, health, consumer ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

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