The first F1 Hot Wheels car will launch this year with a unique Hot Wheels livery before a full range of die-cast 1:64 scale models with F1 team paint jobs arrive next year.

For collectors or kids who are planning to take the car out of the box and play with it, the Formula 1 car has custom Real Rider wheels and Pirelli P Zero tires. The car comes with three sets of wheels and tires that are interchangeable.

Hot Wheels and Formula 1 are going all-in. It seems like an easy decision. Fans of motorsport and fans of the 1:64-scale die-cast cars have to be pretty close to a circle on the old Venn diagram. Still,

Hot Wheels and Formula 1 announce a partnership, launching a collector’s die-cast model and expanding their collaboration in 2025. Hot Wheels and Formula 1® have announced an exciting new partnership,

Formula 1 has announced a licensing partnership with Mattel, Inc., the toy manufacturer that owns Hot Wheels. The 2025 Formula 1 cars will, therefore, be made into a Hot Wheels collection. Fans will be able to collect the 1:64 scale cars.

Formula 1 recently announced multi-year partnership deals with Mattel, Inc. and luxury brand group LVMH. The post How Formula 1 makes money: partnering with Hot Wheels and luxury brand LVMH appeared first on The Manual.