The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention ...

Like a catchy tune or a clever pun, a good slogan can cement itself in your brain. Slogans like “I’m lovin’ it,” “Got milk?” ...

Is the industry divided about the Publicis WW and Leo Burnett merger in the Indian context, as it were for WT & VML or ...

Mexican-themed charcuterie boards are a vibrant and festive way to celebrate Cinco de Mayo or any Mexican-inspired occasion.

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...

For Diane Surette, president and CEO of Burke Inc., the broad strokes of the business remain what they were in Alberta’s time ...

AI in design empowers agencies with efficiency and innovation, redefining creativity as a collaborative endeavour, not a ...

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Liam Denning is a Bloomberg Opinion columnist covering energy. A former banker, he edited the Wall Street Journal’s Heard on the Street column and wrote the Financial Times’s Lex column. The ...

Mobile and outdoor marketing remains the focus of increased investment, and AI marketing shows great growth potential, according to the report released by Miaozhen Systems, a Beijing-based ...