The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention ...

In the first remarks of his second term, President Trump painted a grim portrait of the country while declaring that “the ...

As the number of celebrity endorsements keep rising, in an ever-competitive ad world, the question remains: What creates impact? The celeb or the content?

Like a catchy tune or a clever pun, a good slogan can cement itself in your brain. Slogans like “I’m lovin’ it,” “Got milk?” ...

Earning the Great Place to Work® certification is a ... Kelly Hultgren Joins as Head of Marketing Kelly brings over a decade of experience in developing and scaling consumer financial brands ...

Trivedi joins the agency from The Womb where he was Creative Partner and among the ones behind the Fogg and Saregama Carvaan ...

Part 1 of this DI series explains the commonly used SDR IQ signal representation and negative frequencies with the complexity of Continue Reading ...

Will the merged Leo become bigger than Publicis WW and Leo Burnett, will consolidation help Publicis Groupe outpace ...

Brand is back and being driven by investment in visual storytelling and value-driven content 1. AI is helping marketers keep up with increasing content needs. In 2024, AI usage among marketers rose at ...

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world ...

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...