Is the web alive or dead? To Google, it’s Schrödinger’s cat – a paradox that shifts depending on who’s talking and where.

As Emtage noted, Google “harnessed human decision-making” to their advantage, placing it top of the pecking order - as it currently commands an 89.83% share of the global search engine market - and ...

AI models pull from search results to build answers. Here’s how to ensure your content is among what Gemini, ChatGPT, and ...

Google's court filing reveals the open web is in decline, contradicting its previous claims, while new ad formats and AI ...

Google privately told a federal court that “the open web is already in rapid decline,” a sharp reversal from its public ...

For months, Google has maintained that the web is “thriving,” AI isn’t tanking traffic, and its search engine is sending ...

Last week a US district judge decided not to order a breakup of the Google tech empire. So what? This dilutes the impact of a ...

Large language models aren’t just making mainstream search engines worse; they’re making the next generation of search ...

People’s conversations with Claude began popping up in Google search results — just like what happened with ChatGPT and Grok.

After Mehta’s initial ruling, the Department of Justice (DoJ) demanded that Google divest itself of the Chrome web browser ...

Google announced they are deprecating the current CrUX dashboard for Core Web Vitals visualization and promoted the CrUX Vis ...

No Chrome divestiture, no choice screen, but big changes for search defaults, index access, and AI competition are coming.