If your web-based business didn’t perform as well as you’d hoped last year, then your analytics reports should be able to give you a hint as to why. Aren’t sure how to use analytics software? Then ...

The first login to a Google Analytics account can be daunting. There are so many things to see, and so many different ways to tweak data, that deciding which are the most important metrics to watch ...

Building your website and generating a user base is hard work. But it is nothing compared to the effort involved in keeping users coming back day after day. Letting your site rest on its laurels is ...

If you use Google Analytics (GA) – like a large portion of the web – it’s possibly time to start thinking about Google Tag Manager (GTM). GTM is Google’s tag management system that conveniently, also ...

If you’re an intermediate to advanced Google Analytics user, this article will probably be of little interest to you personally. I suggest you bookmark it anyway as a reference for clients or friends ...

Google Analytics for Beginners and Advanced Google Analytics shows new users how to create an account, implement tracking code, and set up data filters. Google Analytics for Beginners and Advanced ...

One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with creative emails, in-depth content, and shareable ...

I love analytics, I could sit for hours in front of a spreadsheet with a thousand formulas dissecting data from every possible angle, but the truth is that 9 times out of 10, the analytics account in ...

The first step to understanding Google analytics is to break it down into five core areas and study each of those. [see the full list at Search Engine Watch] The five core areas of analytics are 1) ...