Search Engine Land » SEO, PPC & AIO Guides » Master GA4: Google Analytics 4 tips & tutorials Share 14.2 million websites have already adopted Google Analytics 4 (GA4). But why? Because Google calls it ...

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. Google has made several significant changes to GA4 since its initial release four years ago.

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How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

Google Analytics 4 taps AI to surface insights, enable custom metric tracking, and provide data-driven recommendations. Automated insights detect anomalies and surface emerging trends in your data.