Developing and implementing a marketing attribution model is a modern-day practice many marketers use to gain a comprehensive view of a customer's journey. When tracking multiple steps, from initial ...

Aug. 18 (UPI) --The Australian government announced Monday that Google must pay after having admitted to making monopolistic preinstallation deals with Android manufacturers. An agreement, made in ...

HOUSTON--(BUSINESS WIRE)--Wolters Kluwer ELM Solutions today announced the introduction of new analytics functionality for TyMetrix360°. Leveraging the functionality of Microsoft’s Power BI, ...

Monks, the global, purely digital, data-driven, unitary operating brand of S4 Capital plc, returns to the International Broadcasting Convention (IBC), a major annual trade show and conference for the ...

We are excited that Mr. Kevin McDonnell, the Executive VP and CFO from AeroVironment, has agreed to join the Dean's Executive ...

The SOM held a week-long course for high school students interested in business this summer. The School of Management is ...

APEX Global Expo is a key event in the aviation calendar, where leaders from airlines, suppliers and innovators come together to drive partnerships, share insights, and explore cutting-edge ...