Developing and implementing a marketing attribution model is a modern-day practice many marketers use to gain a comprehensive view of a customer's journey. When tracking multiple steps, from initial ...

Monks, the global, purely digital, data-driven, unitary operating brand of S4 Capital plc, returns to the International Broadcasting Convention (IBC), a major annual trade show and conference for the ...

We are excited that Mr. Kevin McDonnell, the Executive VP and CFO from AeroVironment, has agreed to join the Dean's Executive ...

The SOM held a week-long course for high school students interested in business this summer. The School of Management is ...