One frustration buyers face when using multiple Smart TVs is app compatibility. Samsung, LG, and Sony TVs all use different software, which may or may not support the same apps. LG is filling a void in its TV's smart capabilities by embracing the Xbox app.

Chances are that, like me, you've been unable to escape the chorus of 'This is an Xbox.' This insistent marketing campaign touts the cloud-based future Microsoft is striving for with Xbox, moving away from the console-based core of yore towards a platform that can play with almost any stage.

With the tech convention extravaganza that is CES 2025 going on in Las Vegas this week, Microsoft and LG announced a new collaboration. In the coming year, LG will begin integrating Xbox Cloud Gaming into its new LG Smart TVs, allowing Game Pass Ultimate subscribers to access their favorite Xbox games via Microsoft’s cloud-based streaming services.

Xbox’s move to partner with LG aligns with its broader strategy to expand cloud gaming services and reach audiences beyond consoles. Past collaborations have seen Xbox Cloud Gam

Xbox Cloud Gaming, an online service that lets gamers play hundreds of console games on phones, tablets and other devices, has been down or reportedly inaccessible for a number of users across the world. Apparently, it has been more than 24 hours since the services were disrupted and till now there's no fix to help with the issue.

If we buy Microsoft’s recent ad campaign logic that any Game Pass-running device is an Xbox, it’s time to congratulate LG smart TV owners: You’ll soon own an Xbox. (Yippee!!) Microsoft announced Monday that the Xbox app will arrive on LG’s latest smart TVs later this year,

LG smart TVs will get an Xbox app later this year, highlighting Xbox's continued push into cloud gaming.The Latest Tech News, Delivered to Your Inbox