Why would you return to business school? At UC Berkeley’s Haas School, MBA students subscribe to a Defining Leadership ...

Hosted at Coombe Abbey this annual event was more than a conference – it was a reaffirmation of ISCVE’s mission to educate, ...

The presence of an arbitration clause in commercial contracts has developed noticeably over the period of time in India. However, it is meaningful only when the clause is enforceable. The Arbitration ...

Listed fintech startups like PBFintech and Paytm, in a race to strengthen business fundamentals, have consistently cut marketing and promotional expenses in the last few quarters. While One 97 ...

One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, industry, competitors, and more in order to better address their needs and ...

User-level data is drying up, and with it, the way we plan, target, and measure in search marketing is changing. Privacy regulations, platform shifts, and evolving AI ...

The marketing landscape is undergoing a seismic shift. The rise of artificial intelligence (AI) is not just transforming how brands engage with consumers—it’s revolutionising how we measure, optimise, ...

Content marketing isn't about shouting louder or interrupting more often. It's becoming the signal, not the noise. Your audience lives in a world drowning in information, desperate for a lifeline of ...