Cringe marketing flips everything we were taught about good branding on its head. It leans into rough edits, awkward timing, ...

Rex Hammock, founder and owner of an eponymous content-marketing agency, has through longevity and thought leadership been recognized for decades as a leading voice in content marketing, a term ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products featured ...

As third-party cookies come to an end, brands are focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. Although ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up! Let's dive into Episode 53 of the Marketing Smarts Live Show ...

Writing exclusively for ExchangeWire, Ken Leren, founder at Marketing Town discusses the misconceptions that surround performance marketing, the advantages of spending through these channels, and how ...

The nature of marketing communication comes down to one thing –– influencing your target market so consumers feel enthusiastic about what your company offers. Without marketing communication, ...

Three of the greatest challenges to mobile marketing are the permission-based nature, the lack of space for disclosures and the absence of uniform national regulation that considers the nature of the ...