The company agreed to roll out a new marketing plan for several of its brands, including Colgate, Tom's of Maine and hello.

Toothpaste brands forced to change labels thanks to Texas fluoride rules - Starting November 1, Colgate-Palmolive will update ...

MySmile, a Los Angeles-based leader in innovative oral care solutions, is proud to announce the launch of its ...

Clay – Bentonite clay is used in some toothpastes, like Earthpaste, for its polishing abilities and connection to digestive ...

Colgate-Palmolive will introduce new packaging and marketing for its toothpaste products, after Texas Attorney General Ken ...

Attorney General Paxton secured a deal with Colgate to ensure kids' toothpaste ads show safe, age-appropriate amounts ...

As federal agencies review their guidance on fluoridation and the nation’s top health official calls fluoride “industrial ...

Recent studies suggest that rinsing immediately after brushing your teeth washes away fluoride, reducing its protective ...

Toothpaste has abrasive cleansing properties that help to remove stains and scuffs, and you can even use it to deodorize ...

The makers of Colgate toothpaste filed an "Assurance of Voluntary Compliance" Wednesday in response to a lawsuit from the ...

US conservatives push bans on fluoride in drinking water, citing health risks, while health officials stress its proven role in reducing tooth decay and strengthening teeth since 1945.