A recurring trend that we’ve been covering recently is that Roblox has gotten numerous real-life companies to come into its universe to product their products. The gaming space is also seeking out ...

Can you name the oldest city in America? And no, it's not in the Northeast. Stevie Nicks Returns to ‘SNL' After 40 Years With Powerful Women's Rights Anthem ‘The Lighthouse' I traveled 33 hours to ...

Among respondents who spend money on Roblox, more than half (52%) also spend on real-world products linked to their character in the Roblox universe. Top physical product categories inspired by Roblox ...

…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

The toy maker has a history of inking lucrative partnerships with fellow entertainers. It's but another indication that Roblox has real sticking power with its young user base and a new way to ...