Let's talk about campaign data. We know waste is significant in the current paid media ecosystem—wasted dollars account for up to 74% of total media spend, a study conducted by ISBA and PwC estimated.

Achyutha Mohan is a seasoned supply chain professional based in San Jose, California. With a solid academic foundation—including a Master of Science in Industrial Engineering from Clemson University ...

Here are some of the reasons why I believe mystery shoppers will continue to play an essential role in retail—complementing, ...

The wave of generative AI is sweeping across the globe, with various applications emerging from ChatGPTto Midjourney. However, as technology continues to evolve, we should calmly consider: Is ...

AI is now mission critical, powering airlines, hospitals, energy, manufacturing and disaster response to save lives and ...

A practical guide to integrating AI into internal auditing, covering its applications in risk assessment, fieldwork, reporting, and continuous monitoring for ...

Plenty of firms use AI at the edges. Fewer run the HelloFresh playbook of redefining the customer promise and then rebuilding ...

Google Ads AI can boost ROI – or waste your spend. Learn how to tell the difference and take control of your campaigns.

Last week, I tried Kezan AI for the same 30-page project review, and it took only 18 minutes from command to shareable PDF ...

First-party data activation is the most significant revenue optimisation opportunity available to news media advertising ...

California also excels in nightlife and recreation, boasting numerous restaurants and attractions. Finally, cities like ...

Forget quantum — neuromorphic AI could be the real disruptor, reshaping everything from medicine to warfare while cutting ...