If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an ...

B2B videos can showcase thought leadership, humanize a brand and boost engagement with professional audiences.

Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

B2B marketers want to know: Should I invest in Google Ads or LinkedIn Ads? Most of the time, it’s not a simple either-or decision; however, there are signals that can help guide how you prioritize ...

Nine months into her role as chief strategy and marketing officer, Jessica Jensen says it’s never been more necessary for ...