Much of the action in online travel is happening behind the scenes. The biggest players are doubling down on B2B deals.

B2B videos can showcase thought leadership, humanize a brand and boost engagement with professional audiences.

Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking ...

Nine months into her role as chief strategy and marketing officer, Jessica Jensen says it’s never been more necessary for ...

What's your advice for marketers who are working on a brand new client/account? In the agency landscape, managing new client ...

Ruchika Malhan Varma, Future Generali's CMO, discusses the evolving role of CMOs, the importance of data and AI, and how ...

According to Precedence Research, the global digital ad spending market size will grow from USD 650 billion in 2025 to nearly ...

Discover how University of Phoenix’s career-focused transformation and B2B strategy drive strong student outcomes and ...

In my experience, "relationship marketing"—the genuine, human connections we build with users, customers and prospects—is ...