If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled ...

The Web Analytics Market growth is driven by the use of web analytics solutions that improve customer the personalization capabilities, growing adoption of cloud, and surge in number of connected ...

Yahoo’s web analytics service, originally IndexTools until Yahoo took them over in 2008, is battling it out with Google in the web analytics ring. And despite their hold on the analytics world, ...

Enterprise data platforms increasingly unite analytics, governance and orchestration, with new generative and agentic AI-enabled features to improve autonomy and speed.

Overwhelmed with data, many companies are cutting through the noise by seeking Web analytics that enable them to do a better job of viewing—and acting upon—multichannel relationships. “It’s the Holy ...

Implementing a Web Analytics Solution for your site can be fraught with all kinds of peril, but knowing what you’re in for goes a long way toward avoiding the biggest headaches, asPart 1 of this ...

Implementing a tag-based Web analytics solution is rarely the slam-dunk that vendors imply. Depending on how your site is structured and how dynamic your content is, tagging can range from fairly ...

Splunk launched a new version of its Splunk Enterprise. The company says that version 6 will make operational analysis faster and easier for existing customers and will offer a new visual tool to help ...

With an increasing number of enterprise systems, growing teams, a rising proliferation of the web and multiple digital initiatives, companies of all sizes are creating loads of data every day. This ...

Accelerate your tech game Paid Content How the New Space Race Will Drive Innovation How the metaverse will change the future of work and society Managing the ...

eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More The web and mobile technology have profoundly changed the ...

Trevor Schulze has been an information technology executive across a number of major technology companies. When he joined Micron Technology as Chief Information Officer two years ago, the company, ...