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In its lawsuit, Duracell alleges Energizer’s new ad campaign falsely states its Energizer Max Batteries outlast Duracell Power Boost Batteries by 10%. Duracell alleges the sole basis for Energizer’s ...

Duracell contested claims that Energizer Max outlasts Duracell Power Boost batteries by 10 per cent, that it “beats” Duracell, and is “proven to last longer” in the ongoing power struggle ...

Energizer MAX outlasts Duracell Power Boost by 10%,” the ad says. “No fluff, just facts.” Duracell is seeking to halt Energizer’s ads and for Energizer to pay monetary damages.

Duracell alleges the sole basis for Energizer’s 10% claim is a comparison of AA batteries from the two brands under one industry standard, but the performance is also measured by other standards.

Duracell has sued Energizer, accusing its rival of misleading consumers in a nationwide TV and online ad campaign about whose alkaline batteries last longer.

Energizer MAX outlasts Duracell Power Boost by 10%,” the ad says. “No fluff, just facts.” Duracell is seeking to halt Energizer’s ads and for Energizer to pay monetary damages.

In its lawsuit, Duracell alleges Energizer’s new ad campaign falsely states its Energizer Max Batteries outlast Duracell Power Boost Batteries by 10%. Duracell alleges the sole basis for Energizer’s ...

Duracell alleges the sole basis for Energizer’s 10% claim is a comparison of AA batteries from the two brands under one industry standard, but the performance is also measured by other standards.

Duracell alleges the sole basis for Energizer’s 10% claim is a comparison of AA batteries from the two brands under one industry standard, but the performance is also measured by other standards.