Duracell has sued Energizer, accusing its rival of misleading consumers in a nationwide TV and online ad campaign about whose alkaline batteries last longer.

Energizer MAX outlasts Duracell Power Boost by 10%,” the ad says. “No fluff, just facts.” Duracell is seeking to halt Energizer’s ads and for Energizer to pay monetary damages.

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Energizer MAX outlasts Duracell Power Boost by 10%,” the ad says. “No fluff, just facts.” Duracell is seeking to halt Energizer’s ads and for Energizer to pay monetary damages.

Energizer MAX outlasts Duracell Power Boost by 10%,” the ad says. “No fluff, just facts.” Duracell is seeking to halt Energizer’s ads and for Energizer to pay monetary damages.

Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive advertising campaign. In a complaint filed in federal court in Manhattan on June 13, Duracell — ...