Talk about organic marketing. Thanks to TikTok, Skechers is enjoying a major boost in brand awareness — all stemming from rapper DripReport and his now viral song, “Skechers.” The hit, which gained ...

April 16 was an auspicious day for DripReport’s “Skechers,” easily the most-streamed song in history about $40 light-up sneakers. The track, which blends keening vocals with a typical trap beat, ...

Super League and Skechers collaborate for immersive Roblox retail experience. Skechers' virtual store attracts millions of young consumers in just five weeks. Get our list of 10 overlooked ...