This is a preview. Log in through your library . Abstract The increasing availability of individual-level data has raised the standards for measurability and accountability in digital advertising.

What do Michael Jackson, Frank Zappa, Whitney Houston and Tupac all have in common? We’ve been able to pay tribute to these iconic performers through a series of “holographic resurrections.” These ...

Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles, specializing in out-of-home advertising & digital advertising. Remember the hype around Apple’s iconic “Shot on iPhone” ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. When a small business owner doing Facebook advertising turned off FAN (Facebook ...